Cannabis must be the most versatile, most valuable Plant, in the herbal health and usefulness treasury, but also the most misunderstood, abused and demonised.
The ability to treat dozens of chronic health conditions with a product from plant nature, has seen the demand for Cannabidiol (CBD) rocket. As the popularity of the hemp-derived compound explodes, so has its acceptance in many states across America – And what America does today,the world does tomorrow!
Since the passage of the 2018 Farm Bill, a flurry of new hemp extract or cannabidiol (CBD) products have hit the market. These new products reflect two major trends for the natural products community: increasing consumer demand and federal legalization of hemp and hemp extracts.
From a marketing perspective, today’s cbd customers are tomorrow’s advocates or detractors. Brands looking to incorporate cbd should consider the full range of cbd variables alongside the customer experience and brand messages.
According to Modern Farmer, in 2016, U.S. farmers grew fewer than 10,000 acres of hemp. By 2017, that number increased to 26,000. Now that the 2018 Farm Bill has passed, cbd products grown in the United States will become even more available.
The 2018 Farm Bill means that new industrial hemp farmers will enter the marketplace. While hemp is a sustainable, brawny plant that doesn’t require many fertilizers or pesticides, growing hemp requires a learning curve. Further, industrial hemp is defined by its low (less than 0.3 percent) thc (tetrahydrocannabinol) levels, so it’s important for industrial hemp farmers to get the right genetics that will meet the standard of industrial hemp.
CBD is currently extracted using four primary techniques, resulting in different outcomes with varied benefits to wellness: supercritical CO2 extraction, lipid extraction, ethanol extraction and hydrocarbon extraction.
The pros & cons of these methods will be the subject of the next post. Suffice it to say that each has a bearing on quality and cost.
The crop is the start of the supply chain; if the crop isn’t successful, then no products can be made for the pharmacies and health shops, who cannot then supply the cannabis derived products to benefit the health of people, pets, and the economy –
Now that would be dumb! Because this is going to be Big!